Categories: Fashion

True Religion partners with Chief Keef to launch capsule collection

True Religion has teamed up with American rap artist, songwriter, and producer Chief Keef and his streetwear brand, Bad Weather, for an exclusive capsule collection.

True Religion partners with Chief Keef to launch capsule collection. – True Religion

The Bad Weather x True Religion collection offers a selection of t-shirts, hoodies, denim vests, jeans, and accessories tailored for men. By incorporating co-branded hardware, heavyweight fabrics, vintage dyes, and unique textures, the collection pays homage to the brand’s rich history and future growth. 

The initial collection launched on Tuesday on truereligion.com, while a second drop is expected this Fall. Accessories range from $20 to $79 and main pieces such as tees, jeans, hoodies, and vests are priced between $69 and $259.

“Chief Keef embodies everything True Religion’s core customer is looking for in the brand, and we are thrilled to officially launch this collaboration,” said Kristen D’Arcy, chief marketing officer, True Religion. 

“The marriage of Bad Weather with True Religion is an exciting exploration of new denim treatments, graphic designs, and cutting-edge silhouettes. This is a one-of-a-kind collection and we know both Chief Keef’s hardcore Bad Weather fans and our core True Religion customers will be thrilled.”

The collection launches with a campaign shot by Chief Keef, bringing his signature style and creative flair to capture the essence of street culture and high fashion.

“This collaboration represents a true full circle moment for me,” Chief Keef said. 

“I first partnered with True Religion in 2022, paying homage to the 10-year anniversary of the release of my song, ‘True Religion Fein.’ Now in just two years’ time, I’ve created my own clothing brand and am partnering again with one that has meant so much to me throughout my career. The Bad Weather x True Religion capsule really reflects the energy between our two brands and I can’t wait to see this collection being worn by all my fans.”

Copyright © 2024 FashionNetwork.com All rights reserved.

News Today

Recent Posts

Kareena Kapoor’s Next Untitled Film With Meghna Gulzar Gets Prithviraj Sukumaran On Board

Kareena Kapoor is working with Raazi director Meghna Gulzar for her next film. The project,…

20 hours ago

Purdue basketball freshman Daniel Jacobsen injured vs Northern Kentucky

2024-11-09 15:00:03 WEST LAFAYETTE -- Daniel Jacobsen's second game in Purdue basketball's starting lineup lasted…

20 hours ago

Rashida Jones honors dad Quincy Jones with heartfelt tribute: ‘He was love’

2024-11-09 14:50:03 Rashida Jones is remembering her late father, famed music producer Quincy Jones, in…

20 hours ago

Nosferatu Screening at Apollo Theatre Shows Student Interest in Experimental Cinema – The Oberlin Review

2024-11-09 14:40:03 A silent German expressionist film about vampires accompanied by Radiohead’s music — what…

20 hours ago

What Are Adaptogens? Find Out How These 3 Herbs May Help You Tackle Stress Head-On

Let's face it - life can be downright stressful! With everything moving at breakneck speed,…

20 hours ago

The new Mac Mini takes a small step towards upgradeable storage

Apple’s redesigned Mac Mini M4 has ditched the previous M2 machine’s SSD that was soldered…

20 hours ago