True Religion partners with Chief Keef to launch capsule collection

True Religion has teamed up with American rap artist, songwriter, and producer Chief Keef and his streetwear brand, Bad Weather, for an exclusive capsule collection.

The Bad Weather x True Religion collection offers a selection of t-shirts, hoodies, denim vests, jeans, and accessories tailored for men. By incorporating co-branded hardware, heavyweight fabrics, vintage dyes, and unique textures, the collection pays homage to the brand’s rich history and future growth. 

The initial collection launched on Tuesday on truereligion.com, while a second drop is expected this Fall. Accessories range from $20 to $79 and main pieces such as tees, jeans, hoodies, and vests are priced between $69 and $259.

“Chief Keef embodies everything True Religion’s core customer is looking for in the brand, and we are thrilled to officially launch this collaboration,” said Kristen D’Arcy, chief marketing officer, True Religion. 

“The marriage of Bad Weather with True Religion is an exciting exploration of new denim treatments, graphic designs, and cutting-edge silhouettes. This is a one-of-a-kind collection and we know both Chief Keef’s hardcore Bad Weather fans and our core True Religion customers will be thrilled.”

The collection launches with a campaign shot by Chief Keef, bringing his signature style and creative flair to capture the essence of street culture and high fashion.

“This collaboration represents a true full circle moment for me,” Chief Keef said. 

“I first partnered with True Religion in 2022, paying homage to the 10-year anniversary of the release of my song, ‘True Religion Fein.’ Now in just two years’ time, I’ve created my own clothing brand and am partnering again with one that has meant so much to me throughout my career. The Bad Weather x True Religion capsule really reflects the energy between our two brands and I can’t wait to see this collection being worn by all my fans.”