Relaxo’s Bahamas launches spring-summer 2024 collection to target youth

Bahamas, a footwear brand from Relaxo Footwears Ltd has launched its spring-summer 2024 collection to cater to the Gen Z and millennials across the nation.

With this collection, the brand aims to widen its reach among young consumers in India and expects the endorsement by its brand ambassador Salman Khan to boost sales.

Commenting on the launch, Gaurav Dua, executive director at Relaxo Footwear Ltd in a statement said, “At Bahamas, we are dedicated to capturing the essence of youth through our dynamic and spirited designs. Our Spring-Summer 2024 Collection is all about embracing a lifestyle filled with joy, freedom, and unbounded energy.”

“We prioritize providing the best in style and comfort, ensuring that every step our customers take exudes confidence and flair. With the new range, we believe our valued customers will celebrate a season of exuberance and youthful vitality with Bahamas,” he added.

Bahamas spring-summer 2024 collection is available at over 405 exclusive brand outlets and e-commerce store of Relaxo Footwears.