Dyson strengthens retail footprint with store in Delhi-NCR

Dyson has expanded its retail presence with the opening of its sixth store in the Delhi-national capital region (NCR).

The store located in Pacific Mall in Tagore Garden is Dyson’s 23rd demo store in the country and will offer a complete line-up of Dyson products across various categories.

Additionally, the store has two Dyson styling stations where customers can receive hair styling tips on how to get the most out of the latest Dyson beauty technologies.

Commenting on the store launch, Ankit Jain, managing director of Dyson India in a statement said, “Dyson is a global technology company that is obsessed with solving real-world problems that others ignore. Our Dyson Demo stores are interactive spaces where consumers can experience the Dyson difference first-hand.”

“As we expand our Demo stores across the country, we aim to bring Dyson closer to our owners, allowing them to explore our products at their convenience,” he added.

Dyson’s current hair care range includes a straightener, hairdryer, and multi-styler. The brand plans to expand its beauty portfolio by adding 20 new beauty products in the next four years.