Nike launches new Indore store

Sportswear and accessories brand Nike has launched an exclusive brand outlet in Indore. Located within the city’s Phoenix Citadel Mall, the store caters to men and women and is designed to enable the global brand to connect with shoppers in Madhya Pradesh.

“Now open,” announced Phoenix Citadel Mall on Facebook. “Step into the world of Nike at Phoenix Citadel! Discover the latest sportswear, footwear, and accessories designed to elevate your game. Join us for an exclusive shopping experience and gear up with Nike’s innovative products. Bring your friends and family to explore our new store and get inspired!”
 
With an open façade and large white tick on its exterior which symbolises the brand’s tagline “just do it”, the store houses the brand’s men’s and women’s collections. Workout gear, casual wear, inner wear, and sports accessories designed for a range of activities feature in the outlet. The new Nike store also has a curved wall dedicated to sneakers including Nike’s signature ‘Air Force’ range and models tailored for running and workouts.
 
Phoenix Citadel Mall, which is currently running a range of promotional offers as part of its 78th India Independence Day celebrations, is a development by Phoenix Group. With its new store, Nike joins H&M, Aldo, Steve Madden, Label Ritu Kumar, Baggit, Mamaearth, Nykaa, Bath & Body Works, Lifestyle, and Mango among others in the shopping centre.