Reliance Retail’s value fashion and lifestyle retail chain Smart Bazaar has opened its first brick-and-mortar store in Cherukupalli. The multi-brand store bolsters the business’ retail presence in Andhra Pradesh and launched with a range of offers for local shoppers.
“India’s largest savings bazaar is here,” announced Smart Bazaar on Facebook. “Smart Bazaar is now open at Boorlamma Street Property, Cherukupalli, Andhra Pradesh. Get maximum savings on everything, everyday!”
Smart Bazaar’s product categories include clothing, accessories, groceries, kitchenware, and homeware among others. The brand focuses on value retail and caters to family focused shoppers.
Along with expanding its brick-and-mortar retail presence, Smart Bazaar is also expanding its brand and product selection. This month, the business partnered with personal care and beauty business to retail its natural beauty brand Mamaearth across its store network with a selection of colour cosmetics and skincare goods.
Smart Bazaar recently launched its summer clothing collection, the business announced on Facebook. Womenswear in the new line includes ethnic style kurta sets and casual western wear in bright hues and relaxed silhouettes.
Smart Bazaar was launched by Reliance Retail and specialises in large format stores. Opening in locations where Future Group’s Big Bazaar stores once operated, Smart Bazaar counts addresses in Tier 1, 2, and 3 stores across the country.
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