Meesho collaborates with fashion influencer Nancy Tyagi

E-commerce marketplace Meesho collaborated with fashion influencer Nancy Tyagi to boost its ‘Trenz’ campaign.

Tyagi was onboarded as a mentor and judge by Meesho for its recently concluded ‘Trenz’ contest that was held from February 1 to May 30.

The contest saw participation by around 35,000 content creators and reached an audience of over 455 million people.

Commenting on the association, Soumitra Choubey, associate director brand marketing at Meesho in a statement said, “Having Nancy Tyagi, a popular content creator, as the judge, offers a more inclusive opportunity for emerging talent and democratizes the process. Her unique journey further positions her as an ideal mentor and judge; to handpick winners based on their creativity, hard work, and style.”

Nancy Tyagi added, “From sharing my first Meesho haul that went viral to now judging the #trendz contest, it’s been an incredible journey of growth and creativity. My heartiest congratulations to all the winners. Your talent inspires me, and I can’t wait to see where your Meesho journey takes you.”

Meesho had launched its ‘Trenz’ campaign to help emerging fashion talent in carve their niche in the digital landscape.