Etude signs Palak Tiwari as its first Indian brand ambassador

Korean beauty brand Etude has onboarded actor Palak Tiwari as its first brand ambassador in the Indian market.

As the face of the brand in India, the actor will be seen endorsing the Etude’s extensive range of makeup and skincare products across various platforms.

Commenting on the association with the brand, Palak Tiwari in a statement said, “I’m thrilled to become a brand ambassador for Etude. Being part of a brand that empowers people to embrace their uniqueness is incredibly exciting, and I can’t wait to embark on this journey with Etude.”

Paul Lee, managing director of Amorepacific India (parent firm of Etude) added, “Etude is doing exceptionally well in the Indian market. Welcoming Palak Tiwari as Etude’s brand ambassador reflects our commitment to connecting with our target audience. We believe her endorsement will further enhance the brand’s appeal and visibility among Indian consumers, especially the younger demographic.”

Etude retails in India through e-commerce marketplaces such as Nykaa, Tira, Amazon, Myntra, Maccaron and Boddess.