Ami Paris opens first Belgian boutique in Brussels

Ami Paris continues its expansion in Europe with the opening of its first flagship in Belgium. The boutique opened on November 7 at 5 Place du Grand Sablon, Brussels. The brand now has 124 points of sale worldwide, including 13 in France and 12 in Paris.

The new space spans 190 square metres, divided into two areas: one dedicated to the men’s and women’s collections, the other to accessories. The store follows the concept of the other Ami Paris boutiques, true to the house’s ethos: intimate, timeless and romantic, embodying the Parisian spirit. Beige tones, oak, mirrors and antique furniture evoke the Marais flagship and Alexandre Mattiussi’s passion for design.

Set within a former antiques shop, the new location retains its period fireplaces and original layout, blending understated modernity with respect for local heritage.

To celebrate the opening, Ami Paris has partnered with Elizabeth, the renowned Brussels chocolatier, for an exclusive tasting from December 2 to 8. Nine chocolates inspired by the world of Ami Paris will be offered, and the Elizabeth boutique will be decorated in the brand’s colours.

Founded in 2011, the brand is also collaborating with several of the city’s cafés: Costermans Café, Café Capitale, Le Café du Sablon, and Café Janson, where customers can enjoy coffee paired with Ami Paris chocolates, some of which conceal invitations to claim exclusive gifts at the new boutique.

On November 12, 2025, the brand also unveiled Ami Holidays, a collection designed by Alexandre Mattiussi for the festive season, photographed by Sean Thomas.

The collection celebrates conviviality and family memories, with a tender campaign inspired by a house drawn by children.

To mark this special occasion, the collection introduces—for the first time at Ami Paris—a limited-edition wardrobe for little ones, featuring Ami Paris essentials in knitwear and jersey, allowing the youngest members of the family to share the same language of style and comfort.

The Ami Holidays collection is available worldwide across the Ami Paris boutique network and on the brand’s website.