Snitch launches mobile app 2.0 with new AI-driven features

Apparel and lifestyle brand Snitch has launched its ‘Snitch 2.0’ mobile app to offer a revamped shopping experience for the festive season. The new mobile app uses AI integration and has a new ‘Worth the Wait’ feature which provides exclusive access to upcoming collections.

“As we continue to push the boundaries of modern menswear, Snitch 2.0 marks a transformative leap in customer engagement,” said Snitch’s founder Siddharth Dungarwal in a press release. “With Snitch 2.0, we’re delivering an immersive and interactive shopping experience that resonates with today’s fashion-conscious men. Our vision is to seamlessly integrate online and offline experiences, catering to the quick and efficient shopping preferences of our customers. Whether they’re browsing on their mobile devices or visiting our physical stores, we ensure a consistent and hassle-free journey, empowering every man to find exactly what he needs with ease and style.”
 
The revamped app is designed to offer a more engaging shopping experience and creates tailored fashion recommendations for app users. The ‘Snitch It’ feature introduces video and social commerce to the app and aims to foster a strong sense of brand community amongst app users.
 
The app features a ‘You May Also Like’ widget to suggest purchases based on the users’ browsing history. Available on the App Store and Google Play, the Snitch 2.0 app will also offer exclusive discounts during the first six hours if product launches.