Bombay Shaving Company launches Razorpreneur 2.0 to search for “India’s smartest creator”

Personal grooming brand Bombay Shaving Company has announced the launch of the second edition of its ‘Razorpreneur Platform.’ The initiative is designed to find “India’s Smartest Creator” and promote creative entrepreneurship.

“We are incredibly proud of the success of the inaugural season of Razorpreneur, with our creative take on ‘selling,’” said Bombay Shaving Company’s founder and CEO Shantanu Deshpande in a press release. “With the second edition this year, we are shifting our focus to the art of content creation, recognising it as a critical skill for today’s entrepreneurs. At Bombay Shaving Company, we have always embraced an entrepreneurial spirit, and this initiative is designed to enable and reward that very spirit of India’s Smartest Content Creator.”
 
The brand aims to use the entrepreneur search as a community building marketing tool. Bombay Shaving Company’s search will take place online over 30 to 45 days and feature input from celebrity entrepreneurs. The contest will be hosted on the ‘The Barbershop with Shantanu’ podcast and platform and challenges India’s future entrepreneurs to take Bombay Shaving Company’s Sensi Smart 3 razor as a jumping off point for content creation.
 
“This season, we’re shifting our focus towards the powerful intersection of content and entrepreneurship,” said Bombay Shaving Company’s CMO Gauri Malhotra. “The Semsi Smart 3 Razor will remain central to this journey, encouraging participants to craft content that not only engages but drives results. We’re excited to see the creativity and passion this will inspire, and we look forward to supporting the growth of India’s next wave of creators and entrepreneurs.”