Menswear brand Snitch has launched its second brick-and-mortar outlet in Pune at NIBM Annexe in the city’s Mohammed Wadi neighbourhood. The launch bolsters Snitch’s retail presence in Maharashtra as the business continues to expand its reach across India.
Snitch’s ‘NIBM Tribeca Store’ has opened its doors to the public, the brand announced in a press release. The store houses Snitch’s selection of men’s western wear with a focus on casual and smart casual attire.
The store has a glass façade with a large digital screen to show passers by its latest collections and campaigns. The exclusive brand outlet’s interior is bright and modern and mixes technology with an in-person experience.
Snitch has also recently opened two new stores in Hyderabad and Rajkot. The brand aims to establish 40 exclusive brand outlets across the country by the end of this year to connect with shoppers in person and widen its customer base. Along with its brick-and-mortar outlets, Snitch also retails from its direct to customer e-commerce store.
“While e-commerce is vital, we understand the significance of physical stores in elevating the shopping experience,” said Snitch’s founder Siddharth Dungarwal in a press release. “These new openings not only extend our geographic reach but also enhance the overall shopping experience for our customers.”
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