Kay Beauty’s hydra cremè lipstick sells out within day of launch

Katrina Kaif and Nykaa’s Kay Beauty’s newly launched Hydra Crème Lipsticks range has reached impressive sales milestones with the brand claiming the top shade to be sold out within day of its launch.

Nykaa claimed that one lipstick was being sold every minute on Nykaa platforms garnering 92 percent of customer reviews rating the product at 4 or 5 stars.

Commenting on the success of the launch, Katrina Kaif, co-founder of Kay Beauty in a statement said, “I am thrilled for the response we have received on our Hydra Crème Lipsticks. The fact that we sold out within a day of the launch speaks volumes about the love and appreciation from our consumers and for that, I will always be grateful.”

Adwaita Nayar, co-founder of Nykaa added, “The response from our consumers has been overwhelming, and we are thrilled with the exuberance with which Kay’s Hydra Creme lipsticks are being purchased and loved by our customers.”

Kay Beauty Hydra Crème Lipsticks range is exclusively available on the Nykaa website/app and select retail outlets across India.