Published
September 12, 2024
Nisara, a fragrance brand has partnered with beauty retailer Purplle to expand its retail footprint across the country.
With this partnership, Nisara’s fragrance products will be available in 16 Purplle stores nationwide including in key cities like NCR, Mumbai, Bangalore, and Kolkata.
Currently, Nisara generates majority of its sales through online channels with offline contributing around 10 percent to its overall sales.
The brand sees huge growth potential in expanding its physical retail footprint to connect with a wider audience.
Commenting on the partnership, Tarvinder Pal, co-founder CEO of Nisara in a statement said, “Expanding to offline stores marks a significant milestone in our growth journey. By bringing our products closer to consumers, we aim to enhance their shopping experience and accessibility to our range of clean, high-performing products.”
“We believe that this strong partnership with the Purplle store will not only strengthen our brand’s footprint but will also enhance the fragrance category range to consumers,” he added.
Nisara sells its fragrances through its website and e-commerce marketplaces like Myntra, Flipkart, Nykaa, Amazon among many others.
Copyright © 2024 FashionNetwork.com All rights reserved.
ccenture Plc is reportedly planning to push back the bulk of its staff promotions by…
Mastercard has partnered with Bitcoin and crypto payments provider Mercuryo to launch a euro-denominated debit…
2024-09-19 21:20:04 After days of testimony that included security and police body camera video, the…
2024-09-19 21:10:04 Sean "Diddy" Combs was willing to turn himself in to authorities before his…
The city of Springfield, Ohio, is stepping up security as viral, false claims about Haitian…
2024-09-19 21:00:03 Sean ‘Diddy’ Combs’s lawyer speaks outside of court and says his client is…