Powerlook launches store in Indore’s Phoenix Citadel Mall

Menswear brand Powerlook has launched its eighth brick-and-mortar store to date in Indore in response to growing demand for the brand in Madhya Pradesh. Located in the city’s Phoenix Citadel Mall, the flagship store retails a selection of casual wear and western style apparel.

“Indories, get ready to power up your style at the all-new Powerlook store in Indore,” announced the brand on Facebook. “Your ultimate fashion destination has arrived… A huge thank you to the incredible team and warm-hearted Indoreans for the fantastic welcome. Here’s to beginnings and great times ahead.”
 
Following the Indore store launch, Powerlook plans to open brick-and-mortar outlets in cities including Bengaluru, Chennai, Surat, Vadodara, and Hyderabad this financial year, the brand announced in a press release on August 14. The Mumbai-based label’s goal for the 2025 fiscal year is to reach a gross merchandise value of Rs 300 crore, which would be more than double its 2024 fiscal’s GMV.
 
“By setting up an exclusive store in Indore, known for its rich cultural heritage and youthful energy, we’re thrilled to enter the market with the trending and versatile collection,” said Powerlook’s co-founder Raghav Pawar in a press release. “10% of market revenue comes from Madhya Pradesh. We’re expanding to Indore as part of our Tier 2 growth strategy, driven by the high demand for our products in the city.”