Salomon deepens connection between the outdoors and the city at its new Paris hub

“A point of connection where mountain DNA meets urban influence, where technical innovation blends with cultural relevance, and where communities can come together to shape what the modern outdoor lifestyle means today”: when Salomon ventures beyond its alpine universe, it does so with serious ambition.

The French outdoor sports brand, headquartered in Annecy at the foot of the Alps, has opened a new 1,500 square-metre site in Paris, in the vibrant 10th arrondissement. After showcasing its S/Lab universe, its cutting-edge lifestyle line, during the city’s Fashion Weeks, opening boutiques in key districts of the French capital and unveiling a flagship on the Champs-Élysées, Salomon is giving its teams a new home base to further strengthen the connections between the outdoor and urban worlds.

“The opening of the Salomon Paris Hub represents a pivotal moment in Salomon’s evolution,” said Guillaume Meyzenq, Salomon’s president and CEO, in a press release. “Paris has become central to Salomon’s global expansion strategy. The Salomon Paris Hub represents our commitment to creating authentic brand experiences in the world’s most influential cities, by connecting our mountain sports DNA with contemporary culture and innovation.”

The site houses offices for the brand’s employees, as well as a showroom that will allow the sales teams to better host international clients drawn by Paris’ appeal. It also serves as a hub for bringing talent together.

In its quest to establish itself as a lifestyle player, the Amer Sports-owned brand has intensified its ties with the capital’s creatives and cool kids in recent seasons. In the spring, for example, the campaign spotlighting its XT-6 model, created by DDB, proclaimed “Invented in the mountains- reinvented in Paris,” fronted by rapper Mikano.

Conceived by the agency Office-In for Paris Men’s Fashion Week in January, this new gathering point will serve that community.

Salomon boasts around 500 stores worldwide, and its sales in Europe are recording double-digit growth, according to its owner Amer Sports.