Fashor onboards Sara Ali Khan as brand ambassador

Fashor, a women’s ethnic and fusion-wear brand has signed actor Sara Ali Khan as its brand ambassador.

The actor will begin her association with the brand showcasing their latest collection in a campaign, Dil se Indian.

The Dil se Indian campaign will be featured across Fashor’s digital platforms and leading online marketplaces, including Myntra, Nykaa Fashion, Ajio among others.

Commenting on her association with Fashor, Sara Ali Khan in a statement said, Fashor’s stylish and high-quality ethnic wear has always resonated with me. I love how they blend modern silhouettes and prints with traditional Indian craftsmanship to create looks that are perfect for any occasion. I’m excited to represent a brand that empowers women to express their ethnicity in new and creative ways.”

Vikram Kankaria, co-founder CEO of Fashor added, “Sara Ali Khan is the perfect representation of everything Fashor stands for—authenticity, individuality, and cultural pride. Having Sara as the face of Fashor amplifies our message and helps us connect with women who cherish their heritage while embracing modernity.”

In August, Fashor had raised $5 million in a funding round from venture capital business Blume Ventures for brand building and expansion. It plans to open over 100 exclusive brand outlets across India in the coming years.