Myntra signs Shah Rukh Khan as brand ambassador

Myntra, a leading fashion, beauty, and lifestyle e-commerce platform from the Flipkart Group has signed actor Shah Rukh Khan as its brand ambassador.

Khan will be featuring in a campaign ‘Trend IRL’ (Trend in Real Life) promoting Myntra as a platform for latest fashion.

With this association, Myntra aims to strengthen its position in the fashion segment and expects Khan’s pan India popularity to widen its customer base.

 Commenting on the association, Vijay Sharma, senior director marketing at Myntra in a statement said, “We are incredibly thrilled to welcome Shah Rukh Khan as the new brand ambassador of Myntra. He is the OG trendsetter whose influence transcends generations and demographics, making him a timeless icon in the world of fashion and lifestyle and a perfect fit to embody the spirit of our brand.”

Shah Rukh Khan added, “For me, fashion is all about expressing my individuality. Myntra understands India’s fashion needs, making on-trend premium and international brands accessible to all. I am delighted to be associated with Myntra, and together with the brand, look forward to inspiring trend-first fashion.”

With increased marketing spends and celebrity endorsements, Myntra has managed to gain market share across various apparel and beauty categories despite increasing competition online.