Clothing rental business Flyrobe has opened its first outlet in Agra as it increases its focus on Tier 2 locations. The franchise outlet is situated at Allora Enclave in the city’s Dayalbagh neighbourhood and houses a wide selection of designer and occasion wear.
“Expanding into Agra marks an exciting chapter for Flyrobe as we venture into a new state and bring our sustainable fashion rental model to a Tier 2 city,” said Flyrobe’s CEO Aanchal Saini in a press release. “Agra’s blend of tradition and modernity makes it an ideal location for our next store. We are committed to offering the people of Agra an unparalleled fashion experience that aligns with our values of sustainability and accessibility. This store represents our dedication to making luxury fashion not just a privilege, but an eco-conscious choice for all.”
At the new store, customers can rent ensembles for four day periods. The store has a trial room and also offers free size customisations.
“Opening a Flyrobe store in Agra is a dream come true,” said franchise store owner Pallavi Anujj Agarwaal. “I am excited to introduce the concept of fashion rentals to our city, where tradition meets contemporary style. This store will offer Agra’s residents a unique opportunity to enjoy high-quality fashion in a sustainable way. I look forward to welcoming customers and helping them find the perfect outfit for their special moments.”
Launched in 2015, Flyrobe describes itself as India’s “first and largest rental fashion company.” The business currently serves over 30 cities through its website and counts 18 brick-and-mortar outlets in locations including New Delhi, Mumbai, Bengaluru, Ludhiana, Bhopal, Jaipur, Coimbatore, and Nashik among others.
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