The Loom launches omni-channel retail operations with Delhi store, plans more locations

Womenswear brand The Loom has launched its first brick-and-mortar store as it forays into omni-channel retail. The previously online only brand chose New Delhi as the location for its first store and plans to open more outlets this financial year.

“We decided to go offline to tap the consumers who only shop offline along with catering to the evolving needs of the online customers,” said The Loom’s co-founders Komal Goel and Aman Goel, ET Retail reported. “We plan to go slow this fiscal year as our target is more on the learning side and improving the customer experience.”
 
Following the opening of its Delhi store, The Loom plans to launch offline in Mumbai, Bengaluru, Gurugram, and Noida, the Economic Times reported. In the 2026 financial year, the business aims to bring its total store count to 25 and the average store size will be between 1,000 and 1,500 square feet.
 
The Loom also retails internationally through its direct to customer e-commerce store. The brand is keen to connect with global shoppers and currently gains approximately 15% of its total revenue from international sales.
 
The Loom retails ethnic and lounge wear for women and children as well as accessories and home décor goods. The brand aims to make products from across India accessible in one place, according to its Facebook page.