Jewels by Preeti to expand retail presence with 15 new stores

Jewels by Preeti, a leading diamond jewellery brand is planning to expand its retail presence with the addition of 15 new stores across the country this year.

The brand will focus on metro and tier 1 cities for its first phase of expansion by opening stores in Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, and Kolkata, and Ahmedabad.

With this expansion, Jewels by Preeti is confident of significantly increasing its share in the country’s diamond jewellery market.

Commenting on the expansion, Preeti Jain, founder of Jewels by Preeti in a statement said, “We are poised to make a significant impact on the diamond jewelry industry with our store launch plan. It is a pivotal step for us to reach a wider audience, offering astute customers of both the upper and middle classes an abundance of access to purchase top-notch quality diamond jewelry.”

“We strongly believe that there is substantial untapped potential waiting to be unlocked, and this is just the beginning. Jewels by Preeti’s retail stores will showcase a stunning array of natural and lab-grown diamond jewelry, from classic solitaires to contemporary designs, catering to diverse tastes and preferences,” she added.

Founded in 2010, Jewels by Preeti claims to have sold around 8,000 units of diamond jewelry and established a customer base of around 3,000 clients.