Ayurvedic beauty and skincare brand SoulTree launches first Mumbai store

Certified organic Ayurvedic beauty and wellness brand SoulTree has launched its first ‘Soul Sanctum Store’ in the Mumbai metro area. The exclusive brand outlet spans 195 square feet and is designed to offer a calm escape from the bustling city.

“Our Mumbai soul sanctum epitomises rooted luxury and sustainability, showcasing our unwavering dedication to holistic Ayurvedic well-being,” said SoulTree’s chairman Nitin Passi in a press release. “As the global demand for natural beauty surges, we’re determined to captivate discerning consumers both locally and internationally.”
 
The store has been crafted from reclaimed wood which has been fashioned into smooth fixtures. This creates an aesthetic which mixes natural, curved design with modern, bright details, echoing SoulTree’s brand identity.
 
In-store, shoppers can browse product ranges such as SoulTree’s new line of brightly coloured Ayurvedic Kajal eye liners and lipsticks. Skincare goods such as cleansers, exfoliators, and masks sit alongside trial sets for shoppers looking to test out full product lines. The store joins SoulTree’s outlets in cities including Delhi NCR, Bengaluru, and Thiruvananthapuram.
 
SoulTree describes itself as the first Ayurvedic brand to be certified ‘Organic’ by BDIH, Germany. The business retails across the globe through its presence and its manufacturing plant is LEED-Platinum Certified due to its eco-friendly production processes.