Snapdeal partners with Bhashini to boost digital inclusion

Value e-commerce major Snapdeal has signed a memorandum of understanding (MOU) with the government’s language translation platform Digital India Bhasha Interface for India (Bhashini) to boost digital inclusion across the country.

With this partnership, Snapdeal aims to make online shopping accessible in tier 3 cities and beyond with the help of Bhashini’s artificial intelligence language translation services.

Commenting on the partnership, Himanshu Chakrawarti, CEO of Snapdeal in a statement said, “This collaboration focuses on Snapdeal’s commitment to advancing digital inclusivity in India. We look forward to combining Bhashini’s deep expertise in language solutions with Snapdeal’s robust e-commerce platform to empower individuals across diverse linguistic backgrounds.”

Amitabh Nag, CEO of Bhashini added, “We are committed to leveraging technology for the greater good and enabling inclusive digital experiences for all. Through innovative use of AI and voice-first technology, we are determined to break down barriers, build greater digital participation, and create a more connected and inclusive digital ecosystem for all Indians.”

Snapdeal caters to the value price segment offering merchandise in categories like home, fashion, beauty and personal care.