Fancode Shop renews merchandising deal with International Cricket Council

Fancode Shop, the merchandising arm of streaming platform Fancode has renewed its exclusive licensing and merchandising partnership with the International Cricket Council (ICC) for the Indian market.

With this deal, Fancode will have the rights to create the official fan merchandise and accessories for the ongoing ICC men’s T20 World Cup 2024 and upcoming ICC women’s T20 World Cup 2024.

The merchandise will include t-shirts, polos, shorts, joggers, sweatshirts, vests, caps, bottles, keychains, coffee mugs, backpacks, tote bags, and more.

Commenting on the partnership, Prasana Krishnan, co-founder of Fancode in a statement said, “We’re delighted to continue working with the ICC to make affordable and high-quality merchandise available to Indian fans. Our range has proven to be a big hit and we will continue serving the fans with the most stylish fan gear to showcase their fandom.”

Fancode Shop is partnering with outlets to make the cricket merchandise available at airports in Mumbai, Ahmedabad, Delhi, Hyderabad, Kolkata, and Bangalore. The merchandise will also be available at select retail stores chains across the country.