Khimji Jewellers partners with Prakruti Mishra for festive campaign

Fine jewellery brand Khimji Jewellers has partnered with actress, singer, and dancer Prakruti Mishra to launch a festive campaign. Designed to engage shoppers across the state of Odisha, the campaign promotes natural diamonds.

Khimji Jewellers’ new ‘Raunak Hai Tumse’ campaign sees Prakruti Mishra engage in numerous festive activities and promote natural diamonds, the brand announced on Facebook. Bhubaneswar-based Khimji Jewellers is highlighting diamonds amid rising gold prices with the aim of capturing festive consumer demand.
 
“The new campaign is not just about jewellery- it’s an ode to the women who light up our lives. This festive season, we wanted to celebrate the multi-faceted nature of women, just like diamonds,” said Khimji Jewellers’ director Mitesh Khimji, the Gem and Jewellery Export Promotion Council reported on its website. “As gold continues to be a key focus in festive purchases, we realised that diamonds are rising in popularity, and our campaign is designed to showcase the unique beauty of diamonds at prices that make them accessible to all.”
 
Within just days of launching, the campaign garnered over 15 million views, Khimji Jewellers announced on Facebook. Khimji Jewellers’ main customer base is located in Odisha, where it has a total of nine brick-and-mortar stores. The brand specialises in both traditional style solitaire diamonds and contemporary diamond-encrusted pieces for everyday and occasion wear.