Meesho launches festive sale campaign with Tamannaah Bhatia, Kapil Sharma

Meesho, an e-commerce marketplace has collaborated with actors Tamannaah Bhatia and Kapil Sharma for its festive sale campaign.

The actors will be seen in a campaign that includes five advertisements highlighting Meesho’s wide array of offerings, from ethnic fashion, jewellery, accessories, kidswear, and beauty products.

Commenting on the campaign, Milan Partani, general manager growth at Meesho in a statement said, “As the festive season approaches, shoppers are eagerly seeking the best value for their festive purchases. Our Mega Blockbuster Sale campaign, featuring the infectious humour of Kapil Sharma and the grace of Tamannaah Bhatia, brings the grandeur of our flagship annual sale to life.”

Kapil Sharma added, “I’m thrilled to team up with Meesho once again. It’s always a joy to work with a brand that genuinely connects with the Indian audience and delivers incredible value.”

Apart from television, the campaign will be amplified across social media to reach a pan-India audience.

Commenting on her association with Meesho, Tamannaah Bhatia said, “It’s inspiring to be part of a campaign that brings joy to millions and I’m excited to help make this festive season special for all.”

Meesho claims that during its festive sale event it will have over 120 million product listings spanning over 30 categories.