Makeup brand Renee Cosmetics has partnered with Bollywood celebrity Jahnvi Kapoor to launch a new fragrance campaign for new perfume ‘Floral Fest’. The campaign features a playful video commercial and photo campaign.
“I really believe fragrance is a powerful tool for self-expression,” said Renee Cosmetics’ co-founder Aashka Goradia in a press release. “A spritz of the right scent can enhance your personality and confidence instantly. Floral Fest isn’t just a perfume, it’s an essence of that feeling. We wanted to create fragrances that imbibe confidence in our consumers, and Jahnvi’s charisma and elegance perfectly embodies what our new collection stands for.”
The campaign video sees Kapoor in a court room, accused of being “too sexy”. Kapoor reveals that the new Renee Cosmetics fragrance is the culprit in a dramatic turn of events. The Floral Fest scent adds to the brand’s selection of perfumes including ‘Ombre Oudh’ and ‘Citrus Blast’.
“Floral Fest is a fragrance that makes me feel confident,” said Janhvi Kapoor. “I feel delighted that I got to be a part of this collaboration, it’s the perfect scent for any woman who wants to embrace her inner fire. It’s the feeling of owning the room, turning heads, and leaving a lasting impression. This perfume is truly irresistible and is a statement piece in a bottle!”
Renee Cosmetics describes irself as a cruelty free Indian makeup brand which caters to the needs of modern women. The brand retails from its direct to customer e-commerce store with product categories including lips, eyes, skin, nails, face, fragrance, and gifting among others.
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