Blue Heaven onboards Radhikka Madan as brand ambassador

Blue Heaven, an Indian beauty brand has onboarded actor Radhikka Madan as its brand ambassador with the launch of its new campaign, ‘Har Look Mein Surprise’.

The ‘Har Look Mein Surprise’ campaign will be promoted across general entertainment, news channels, and digital platforms.

Additionally, the brand will also be engaging with the youth through interactive on-ground activations throughout the year.

Commenting on the collaboration, Radhikka Madan in a statement said, “Blue Heaven has been consistently surprising its consumers over the years, and I was equally surprised to see the evolution of the brand I had grown up with. I’ve definitely found many new vanity favourites and I hope the audiences also get as much joy in creating surprising looks with these makeup products as I did.”

Jayanti Choudhury, said, “Her journey from television to becoming a leading Bollywood star reflects our own path of evolution. Much like Radhikka, who continuously surprises her fans by exploring diverse roles and delivering captivating performances, Blue Heaven is committed to innovation.”

Blue Heaven is available in over 1 lakh retail outlets across India, leading e-commerce and quick-commerce platforms.