The Body Shop sees demand increase in Tier 2 and 3 cities, plans non-metro expansion

Personal care and beauty brand The Body Shop has seen demand for goods increase significantly in Tier 2 and 3 cities in India and plans to bolster its retail presence in these locations with a focus on central and northeast India.

“We are getting great customer demand and response from smaller towns and cities like Indore and we want to make our brand more accessible to them,” The Body Shop’s chief brand officer for Asia South Harmeet Singh told India Retailing.
 
The brand currently counts over 200 brick-and-mortar stores in India, spread across 75 cities, and also serves customers in over 1,500 cities through its e-commerce store and other online channels. The Body Shop has previously stated that it plans to launch a further 100 retail touch points by 2025 and has been clear that its main, UK based business’ financial situation will not affect its operations in the Indian market.
 
“These 100 ‘launches] will be a mix of own stores in upcoming malls not only in metro cities but also Tier Two and Three towns, retail partners, marketplaces and quick-commerce,” said Singh. The Body Shop is keen to embrace the fast growing quick commerce market to enable shoppers in select locations to order goods online and receive them in just minutes.