Soch launches flagship ‘Red Dot Sale’ in stores and online

Women’s ethnic wear brand Soch has launched its flagship sale event the ‘Red Dot Sale’ to offer double digit discounts at its stores in 68 Indian cities and online and engage shoppers as the summer season kicks off.

Soch’s Red Dot Sale offers discounts of up to 50% on its evening and occasion wear ranging from kurtas and tunics to sarees and lehengas, the band announced in a press release. The sale event is accompanied by a campaign which spans the social media platforms YouTube, Facebook, Instagram, and Pintrest and clothing in the sale is priced from Rs 698 onwards.
 
“Mark your calendars, ladies,” announced the brand in a press release. “Soch, India’s leading evening and occasion wear brand is back with the hottest sale of the year – the Red Dot Sale! It’s your chance to discover the Soch’s unparalleled variety across categories, catering to every woman’s unique style. From trendy workwear to elegant occasion wear, Soch offers everything you need to feel confident and beautiful this summer.”
 
Soch Apparels describes itself as India’s “largest evening-occasion wear ethnic brand for women”. The brand has a total of 175 brick-and-mortar outlets across India and also retails from its direct to customer e-commerce store.