Korean beauty brand The Face Shop debuts ‘mini collection’ in India

Korean beauty brand The Face Shop has launched its ‘mini collection’ travel sized product line in the Indian market. The skincare focused range offers products at a more affordable price point and caters to shoppers on the go.

“These compact essentials are a traveller’s delight, seamlessly fitting into carry-on baggage, beach totes, and portable vanity bags, perfect for college students or office goers,” announced The Face Shop in a press release. “These mighty minis are power-packed, taking care of your skin in every possible way.”
 
The collection is priced from Rs 365 and will be a lasting feature by The Face Shop in India. Along with making its signature products travel friendly, the line is also designed to encourage consumers to try out new formulations without the worry of purchasing a more expensive, full-sized product.
 
The ‘mini collection’ features The Face Shop’s ‘Rice and Ceramide Emulsion’, which is designed to brighten, moisturise, and improve skin texture. The product has been given rave reviews by Bollywood celebrity Khushi Kapoor, according to The Face Shop.
 
Other products which are now available in mini size in the Indian market include The Face Shop’s ‘Chia B12 Hydro Cream’ which seals in skin moisture and the ‘White Seed Brightening Serum’ which increases skin radiance among others. The line has gone live on the brand’s direct to customer e-commerce store for India.