H&M launches H&M Home line in Hyderabad store with dedicated retail segment

Swedish fast fashion brand H&M has launched its homeware product line ‘H&M Home’ with a dedicated segment in its preexisting exclusive brand outlet in Hyderabad’s Inorbit Mall in Madhapur.

“We are elated to add our long-awaited Home concept to our store in Hyderabad, which aims to provide a dimension of chic and contemporary home décor to the vibrant city,” said H&M India’s country sales manager Yanira Ramirez in a press release on June 7. “Our goal is to inspire and showcase the latest trends in home décor, alongside our fashion offerings. We remain committed to offering high quality at competitive prices, all while upholding our dedication to sustainability.”
 
The new H&M Home segment has a dedicated retail space of 2,012 square metres and features products including bed linens, dinnerware, and home décor items. The collection is designed to appeal to Gen Z and millennial shoppers looking for trend driven home décor goods. The H&M Home line’s products are priced from Rs 149 with the aim of making them accessible to a wide range of customer demographics, according to the brand.
 
The Hyderabad store also launched H&M’s new ‘Summer Collection’ with a wide selection of men’s and women’s western wear, priced from Rs 399. The collection features floaty kaftans, sun dresses, crochet garments, and swimwear among other designs.