Easybuy launches ninth Hyderabad store in Secunderabad, plans Chennai debut

Value fashion retailer Easybuy has launched its ninth store in Hyderabad. Located in the city’s Secunderabad district at Old Bowenpally, the opening brings its Telangana state total to 12 and offers apparel and accessories for the whole family.  

The new store has a revamped format to position the brand as a mix of value and aspirational, India Retailing reported. The store houses an array of products for men, women, and children priced at Rs 499 and below.
 
Easybuy is also gearing up to launch its first brick-and-mortar store in Chennai. “Chennai Makkals, we are coming to your city,” announced the brand on Facebook on June 7. “For the first time ever! Best of fashion is inching closer to you. Stay tuned for the details!”
 
“Our new stores, now ranging from 8,000 to 10,000 square feet, reflect our commitment to providing customers with a better shopping experience,” said Easybuy’s CEO Karan Mehta, India Retailing reported. “With a sharper value proposition, the brand has pivoted to a more contemporary and aspirational format. We have reoriented our supply chain to offer something new for our customers with every visit. We are entering new markets with this revamped format.”

Easybuy was founded in 2014 as a family focused apparel and accessories brand. The brand was introduced to India by Landmark Group, which also brought Max Fashion and Lifestyle to the country.