VIP Industries Ltd partners with Unicommerce to strengthen e-commerce operations

VIP Industries Ltd, a luggage and accessories maker has partnered with Unicommerce to simplify its e-commerce operations.

With this partnership, VIP Industries will use Unicommerce’s multichannel order management, warehouse management systems to automate order processing on its website and e-commerce marketplaces.

The collaboration is expected to help VIP process orders faster across various online channels using a single integrated dashboard.

Commenting on the partnership, Neetu Kashiramka, managing director at VIP Industries Ltd in a statement said, “We have a large offline presence in India. We wanted to strengthen our online business too and ensure that we can offer our great products across multiple channels where our customers expect to find us. We trust in our partnership with Unicommerce to further elevate the shopping experience for our customers, as we continue to grow our e-commerce business.”

Kapil Makhija, managing director CEO of Unicommerce added, “VIP is an iconic Indian brand that continues to resonate with customers across generations. It is our privilege to be the technology partner for VIP Industries as they expand their online operations.”

VIP Industries, which owns popular brands such as VIP, Carlton, Aristocrat, Skybags among others is one of the largest players in the luggage and accessories market in India.