CaratLane partners with Moneyview for digital gold services

Omni-channel jewellery brand CaratLane has partnered with financial services platform Moneyview to offer digital gold to Moneyview’s customers. Designed to simplify gold investments, the partnership will enable consumers can buy, sell, and store gold digitally on Moneyview’s ‘SuperApp.’

“The whole point of building the digital gold business is to provide a simpler, cost effective solution to consumers who buy and gift gold for future jewellery purchases,” said CaratLane’s chief operating officer Atul Sinha in a press release. “Today most of such customers buy gold coins. This partnership can give those digital gold buyers an option to redeem that gold for beautiful jewellery. We feel that we can combine our capabilities and provide a wonderful experience and great value to Moneyview’s customers.”
 
As digital gold facilitates the fractional ownership of gold, it has a low entry ticket size and is therefore more accessible to consumers. Moneyview’s customers can now access 24 carat gold with assured purity and transparency.
 
“As we evolve in our multi-product journey, our mission is to provide access to different savings and investment options for our customers for them to manage and grow their finances efficiently,” said Moneyview’s chief business officer Sushma Abburi. “Our partnership with CaratLane allows us to offer a trusted and accessible gold investment option that resonates with India’s evolving digital consumers. Our partnership has come at the right time considering the festive season in India begins, a period known for increased gold investments. We are excited to provide an effortless digital gold experience, ensuring that our customers have more choices when it comes to securing their financial future. This partnership strengthens our position as a leading platform providing safe and secure investment options in one app.”