Triumph International expands retail footprint with Mumbai store

Triumph International, a lingerie brand has expanded its retail presence with the launch of its 19th exclusive India store in the city of Mumbai.

The store located on Linking Road offers a full range of lingerie including briefs, loungewear, shapewear, bras, tops among other essentials.

Triumph has witnessed strong growth in the Indian market and plans to open 30 exclusive stores in both metro areas and tier 2 cities by 2025 to further fuel its growth.

Commenting on the launch, Ankur Damani, country head India at Triumph International in a statement said, “The new exclusive store embodies our commitment to providing a sophisticated, personalized shopping experience. Mumbai, being a fashion-forward city, is a key market for us, this is the fourth exclusive store in the city, and we are thrilled to expand our presence here.”

Bhavin Devpuria, marketing head at Triumph added, “India is a dynamic and evolving market, and we are confident about the opportunity to expand. Alongside plans to enhance our offline retail presence, we are also focusing on building online channels, especially with the significant growth in online sales, particularly in top-tier towns.”

Triumph International first launched in the Indian subcontinent in 1998. It sells through its exclusive stores, multi-brand outlets, and e-commerce platforms.