Movado Group launches campaign with Disha Patani for Calvin Klein watches

Movado Group Inc has launched its fall 2024 campaign to showcase a new collection of Calvin Klein watches with actor Disha Patani.

In the campaign, the actor will be endorsing the brand’s latest timepieces including CK pulse, twisted bexel, gleam among others.

The campaign will be promoted through outdoor media, digital channels, and retail points across India.

Commenting on the campaign, Disha Patani in a statement said, “It’s always a pleasure connecting with the Calvin Klein team for these campaigns. I’ve been a fan of the brand for as long as I can remember, and I feel such an authentic connection to all their products.”

Caterina Miduri, global general manager for Calvin Klein watches and jewellery at Movado Group added, “We are proud to continue the relationship with Disha for our new seasonal watch campaign. Her energy and confidence bring our Fall 2024 watch collection to life as her presence in the campaign perfectly mirrors the bold personality and sensuality of our timepieces.”

The fall 2024 collection will be available at authorised Calvin Klein watch retailers, luxury retail stores, and online platforms.