Easybuy opens store in Maninagar, Ahmedabad

Value fashion and accessories business Easybuy has opened a brick-and-mortar store in the Maninagar area of Ahmedabad. Adding to its growing retail presence in Gujarat, the store brings the brand’s youthful western wear to the neighbourhood’s shoppers.

“Easybuy is now in Maninagar,” announced the business on Facebook. “A brand new style terminal is now in your pretty town. Best of fashion is now next door, folks! Come over ASAP.”
 
The store launched with a selection of men’s and women’s apparel from Easybuy’s new festive western wear collection. Designed for parties and semi-casual celebrations, the collection features bold separates, printed mini dresses, and ethnic style sets for women and streetwear inspired bottoms, button down shirts, and graphic t-shirts for men.
 
Easybuy has widened its brick-and-mortar reach this year and debuted offline in a number of new cities. In June, the brand launched its first store in Uttarakhand state capital Dehradun and has also launched new stores in Hyderabad and Mandya.
 
Launched in 2014, Easybuy today counts over 130 brick-and-mortar stores spread across India, according to its website. The business has amassed over 42 lakh customers and describes itself as a family focused apparel and accessories brand. The label was first introduced to the Indian market by global retail business Landmark Group.