Kay Beauty expands product portfolio with launch of lipstick range

Kay Beauty, a beauty brand co-created by Katrina Kaif and Nykaa has expanded its product portfolio with the launch of ‘Kay Beauty Hydra Crème Lipstick’ range.

The brand claims that each lipstick in this collection is enriched with hyaluronic acid and antioxidants-rich lychee extracts. 16 stunning shades.

Commenting on the launch, Katrina Kaif, co-founder of Kay Beauty in a statement said, “As an actor I’ve experimented with a lot of makeup over the years, thus creating products that truly care for your lips has always been a priority for me. The Hydra Crème Lipsticks are more than just a pop of colour – they’re formulated with nourishing ingredients that keep my lips feeling soft and hydrated all day long.”

 Nykaa Spokesperson added, “At Kay Beauty, we’re dedicated to understanding and exceeding the unique needs of our diverse consumers. This new range is crafted using advanced formulations that align seamlessly with the evolving trends in the Indian beauty market.”

The Kay Beauty Hydra Crème Lipsticks priced at Rs 999 ($12) will be exclusively available on the Nykaa website/app, and Nykaa select beauty retail stores across India.