L’Oréal Paris signs Alia Bhatt as new global brand ambassador

L’Oréal Paris, a global beauty brand has named Indian actor Alia Bhatt as its new global brand ambassador.

The actor joins the brand’s diverse roster of brand ambassadors that include Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello among many others.

Bhatt will be seen endorsing the French beauty brand’s products through campaigns starting from September 2024.

Commenting on the association, Delphine Viguier-Hovasse, L’Oréal Paris global president in a statement said, “At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. Her commitment to care for people and planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth.”

Alia Bhatt added, “I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. I am excited to collaborate with L’Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women.”

The campaign featuring Alia Bhatt will be rolled out globally soon across, television, digital, and social media.