Rare Rabbit to open first children’s store in Ahmedabad

Apparel and lifestyle brand Rare Rabbit will open its first exclusive brand outlet for children in Ahmedabad on October 5. The store will bring the brand’s youthful western wear designs to the city’s shoppers and bolster its footprint in Gujarat.

“Hello Ahmedabad, a glimpse of our all new kids store in your city,” announced Rare Rabbit on Facebook, sharing images of the upcoming outlet. “Experience an exciting day of fun and adventure with your little ones. See you on 5th October!”
 
The store has a bright, white interior, decorated with graphic patterns and curved furniture for a youthful, clean look. Rare Rabbit’s signature graphic t-shirts hang amidst bold sweaters, pants, and other street wear inspired separates, with sizes for children of all ages. Located on the second floor of Ahmedabad’s Nexus One Mall, Rare Rabbit joins labels including Hidesign, Accessorize, Chumbak, Aldo, and United Colors of Benetton among others, according to the shopping centre’s Facebook page.
 
Rare Rabbit has expanded its brick-and-mortar network across India in recent months and launched its first exclusive brand outlets Rajahmundry, Andhra Pradesh and in Jammu at the end of July. The brand is also expanding its product categories to offer a comprehensive wardrobe solution. This autumn, Rare Rabbit stepped into footwear with the launch of its sub-brand Rare’z, offering a selection of sporty sneakers.