Harfun launches campaign with actor Jim Sarbh

Harfun, a brand that specialises in work wear has onboarded actor Jim Sarbh for its ‘Pants that time travelled’ campaign to promote its newly launched workday pants.

With this campaign, the brand will launch its 2035 workday pants which it claims has been made with futuristic design like 20-hour wrinkle resistance, warp-knit construction, self-stretch, ultralight and breathable fabric.

Commenting on the campaign, Saurabh Agrawal, co-founder CEO of Harfun in a statement said, “The 2035 Workday Pants are laden with futuristic features and our home-grown fabric technology. The essence of the campaign is the future, and we wanted someone whose personality and way of life matched it.”

Palak Narang, senior brand manager added, “Jim has been someone who’s chosen to do roles and brand associations that portray his passions and versatility. We’re very excited to partner with him for this campaign.”

Harfun is a new-age direct-to-consumer menswear apparel brand that aims to redefine conventional formal wear by introducing science-backed, futuristic work wear high on functionality, style, and comfort.