The Body Shop rolls out in-store murals to celebrate local culture

Beauty and personal care business The Body Shop has introduced mural designs in its stores in numerous Indian cities including Bengaluru, Mumbai, and Hyderabad to celebrate local culture. The business’ initiative follows on from its mural debuts in select ‘workshop stores.’

“Our commitment to local relevance and community integration lies at the core of our brand ethos,” said The Body Shop’s group chief revenue officer Vishal Chaturvedi in a press release. “These store designs go beyond aesthetics; they embody our dedication to sustainability, cultural legacy, and community empowerment. Each mural narrates a story that resonates with the local populace, strengthening a sense of commitment with customers and nurturing a sense of belonging.”
 
The murals are designed to highlight The Body Shop’s commitment to sustainability and ethical production by promoting its ‘Recycling Programme’ which enables shoppers to recycle their product packaging in-store. The stores’ worktops are also made out of 100% recycled materials and 70% of The Body Shop’s packaging is now fully recyclable.
 
The murals also highlight local landmarks and culture such as the Warli art recently unveiled in The Body Shop’s Thane store. The recently unveiled Hyderabad mural in InOrbit Mall juxtaposes traditional architecture with the region’s IT prowess and its Bengaluru store in Mall of Asia also combines natural elements with a celebration of the metro as a tech hub.
 
The Body Shop began life in Brighton, UK in 1976 and was founded by entrepreneur Anita Roddick with the aim of offering natural beauty and personal care products. The business operates in the Indian market through its partner Quest Retail.