Rare Rabbit opens first store in Jammu, second in Vadodara

Apparel brand Rare Rabbit has launched two new brick-and-mortar stores to debut in the city of Jammu at Wave Mall and add a second store in Vadodara at Mona Lisa Centrum.

“The moment has finally arrived, Jammu, we are now in your city,” announced Rare Rabbit on Facebook, sharing photos of the new store. The exclusive brand outlet is located on the upper ground floor of Wave Mall in the city’s Malik Market neighbourhood.
 
The store will enable Rare Rabbit to connect with shoppers across Jammu and Kashmir and it retails both menswear and womenswear. The outlet has a modern, white hued interior and the floor beneath its open façade reads “You are rare.” In store, shoppers can browse a selection of dresses, shirts, pants, and other smart casual separates.
 
To bolster its retail presence in Gujarat, Rare Rabbit launched an exclusive brand outlet on Vadodara’s Race Course Road. The store also has a modern, industrial style design and opened with a promotional offer of 50% off on select items.
 
Rare Rabbit is part of the House of Rare which is owned by Radhamani Textiles and also includes the brands Rareism and Articale. Each of the brands has a modern, relaxed style designed to appeal to millennial and Gen Z shoppers. Rare Rabbit has also launched a store in Hyderabad this year.