Tasva opens first store in Gorakhpur

Men’s occasion wear brand Tasva has opened its first exclusive brand outlet in Gorakhpur as it bolsters its brick-and-mortar presence in Uttar Pradesh. Located in the city’s AD Mall, the store’s interior was designed by Tatva Interiors.

“We at Tatva Interiors are thrilled to unveil our project: the execution of Tasva Project, Gorakhpur,” Tatva Interiors announced on Facebook. “This space beautifully marries traditional Indian aesthetics with contemporary elegance. From the rich textiles and intricate patterns to the thoughtfully curated lighting, every element has been meticulously chosen to enhance the shopping experience. The colour palette and artisanal decor invite guests to immerse themselves in the essence of ethnic wear, making it more than just a store- it’s a celebration of culture and craftsmanship.”
 
Tasva’s new store is located across two floors at the mall and retails traditional occasion wear for weddings and festivities. Tasva is a collaboration between couturier Tarun Tahiliani and the Aditya Birla Group and retails from stores across India as well as its direct to customer e-commerce store.
 
AD Mall is located by Gorakhpur’s Vijay Chowk and houses brands including Skechers, Max Fashion, Puma, Peter England, Indian Terrain, and Spencer’s among others, according to its website. The mall also houses entertainment facilities including a cinema and food court.