Bagline launches second Pune accessories store

Luggage and handbag business Bagline has launched its second store in Pune to date in the city’s Deccan neighbourhood. Located on Jungli Maharaj Road, the store retails a multi-brand selection of premium accessories.

Bolstering its retail presence in Maharashtra, Bagline’s new store retails products including suitcases, cross body bags, rucksacks, belts, and wallets, India Retailing reported. The business now counts 42 brick-and-mortar stores spread across India in cities including Raipur, Hyderabad, Mumbai, Siliguri, Kolkata, and Guwahati among others, according to its website.
 
Bagline retails a selection of travel and accessories brands including United Colors of Benetton, The Vertical, Tommy Hilfiger Travel Gear, Aeropostale, and Sugarush among others. The business also runs a store on the ground floor of Pune’s Phoenix Mall of the Millennium, according to the store-finder tool on Bagline’s website.
 
In July, Bagline launched its new loyalty programme ‘Bagline Select’ to encourage customers to continue to return. The programme has ‘silver’, ‘gold’, and ‘platinum’ tiers and shoppers collect points for discounts on future purchases as well as receive birthday rewards.
 
“Introducing our loyalty program: Bagline Select,” announced the brand on Facebook. “Experience luxury with our exclusive loyalty program. From redeemable points to product offers, our loyalty program will turn your shopping spree into an experience! Enrol today to gain access to the finest rewards and privileges.”