The Organic World enters Hyderabad

Nimida Group’s organic personal care, groceries, and fast moving consumer goods retail business The Organic World has announced its expansion into Hyderabad as it launches its first brick-and-mortar store outside of its native Bengaluru.

“Our Hyderabad store is only the first of many to come,” said Nimida Group’s founder Gaurav Manchanda, Indian Retail Bureau reported. “We believe that health should not be a privilege for the affluent. Our mission is to make our organic and natural groceries accessible and affordable to everyone. With over 3,000 worry-free, wholesome, curated groceries available, we are excited to empower consumers to embrace a healthier and safer lifestyle free from harmful chemicals.”
 
The new store is located in Hyderabad’s Pragathi Nagar. The business plans to launch more stores in key locations in the city and beyond.
 
The Organic World specialises in chemical free products, according to its Facebook page. The business plans to reach a store count of 100 by the end of the 2025 calendar year and is also eyeing a revenue total of Rs 100 crore.
 
“Our vision is to redefine industry benchmarks for authenticity, accessibility, and affordability,” said Manchanda. “Since our launch in 2017, we have been committed to raising awareness about the compromises associated with conventional lifestyle choices. We’re proud to be at the forefront of this transformative movement.”