Categories: Fashion

Tanishq and De Beers form strategic partnership to promote natural diamonds in India

Titan Company Limited’s fine jewellery brand Tanishq has announced a long-term strategic collaboration with global diamond business De Beers Group to promote natural diamonds in the Indian market, engage with shoppers, and tap into opportunities for growth.

Tanishq and De Beers will leverage their respective expertise to boost natural diamond demand in India – Tanishq

“India’s love affair with diamonds has flourished over thousands of years, and we are thrilled to partner with Tanishq to unlock the full potential of this vibrant market,” said De Beers Brands’ CEO Sandrine Conseiller in a press release. “Like De Beers, Tanishq recognises the power, preciousness and prestige of natural diamonds and combining our expertise with their deep understanding of the Indian market, we will work together to create something special to connect more Indian consumers to these natural treasures and their enduring value.”
 
India’s growing middle class has fuelled demand for natural diamond jewellery. This has contributed to India replacing China as the second largest market in the world for natural diamond jewellery.
 
However, diamond purchasing in India is still significantly below levels in the US and both Tanishq and De Beers see this as presenting a strong opportunity for growth in the country. Through the partnership, the businesses will roll out education, marketing, and consumer engagement initiatives to boost demand for natural diamonds and studded jewellery.
 
“The opportunity in India for diamonds is massive, given the very low penetration of studded jewellery and the rising per capita incomes in the world’s most populous country,” said Titan Company Limited’s jewellery division CEO Ajoy Chawla. “Tanishq has been a pioneer in democratising diamond jewellery in the market for three decades and has always targeted the modern progressive woman. Tanishq Diamonds adhere to strictest standards, with all diamonds responsibly sourced in compliance with the Kimberley Process Certification Scheme (KPCS) and the Tanishq Suppliers Engagement Protocol (TSEP).”

Copyright © 2024 FashionNetwork.com All rights reserved.

News Today

Recent Posts

Kareena Kapoor’s Next Untitled Film With Meghna Gulzar Gets Prithviraj Sukumaran On Board

Kareena Kapoor is working with Raazi director Meghna Gulzar for her next film. The project,…

2 weeks ago

Purdue basketball freshman Daniel Jacobsen injured vs Northern Kentucky

2024-11-09 15:00:03 WEST LAFAYETTE -- Daniel Jacobsen's second game in Purdue basketball's starting lineup lasted…

2 weeks ago

Rashida Jones honors dad Quincy Jones with heartfelt tribute: ‘He was love’

2024-11-09 14:50:03 Rashida Jones is remembering her late father, famed music producer Quincy Jones, in…

2 weeks ago

Nosferatu Screening at Apollo Theatre Shows Student Interest in Experimental Cinema – The Oberlin Review

2024-11-09 14:40:03 A silent German expressionist film about vampires accompanied by Radiohead’s music — what…

2 weeks ago

What Are Adaptogens? Find Out How These 3 Herbs May Help You Tackle Stress Head-On

Let's face it - life can be downright stressful! With everything moving at breakneck speed,…

2 weeks ago

The new Mac Mini takes a small step towards upgradeable storage

Apple’s redesigned Mac Mini M4 has ditched the previous M2 machine’s SSD that was soldered…

2 weeks ago