Veteran actor Amitabh Bachchan recently shared his thoughts on the evolving process of selecting film projects in the modern Hindi film industry. Writing on his personal blog, Bachchan reflected on his current involvement in script readings and consultations with industry experts to determine his next moves following his roles in :Kalki 2898 AD‘ and ‘Section 84 IPC.’
Bachchan highlighted the significant changes in the industry since his early days, noting that the contemporary approach involves meticulous planning and professional input.He mentioned his interactions with what he refers to as “market bhujjes” – a term he uses for the experts and analysts who provide insights on market conditions and audience preferences. These professionals, including agents and management experts, play a crucial role in guiding actors and filmmakers on what projects are likely to succeed.
In his blog post, Bachchan contrasted this professionalized approach with the more straightforward methods of his early career. He reminisced about a time when opportunities were pursued simply to ensure a living, without the aid of extensive market analysis or professional advice. “Never ever had any of these facilities in my time. We just looked for the opportunity of another job, so we could survive the condition of running the home and have a living. Now, it is different. The next generation thinks and operates in this manner,” he wrote.
The legendary actor expressed hope that his consultations with industry experts would lead to successful projects that would keep his career thriving and ensure financial stability. His blog post sheds light on the complexities of the modern film industry and the strategic considerations that now influence project selection.
Amitabh Bachchan is set to portray the immortal Ashwatthama in the upcoming Prabhas-led dystopian saga ‘Kalki 2898 AD,’ a highly anticipated film that promises to be a cinematic spectacle.
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