The quick commerce space has been growing in India, helped by demand from millennials and GenZs, many of whom often do not make planned purchases and end up ordering several times a month from platforms like Zepto which offer doorstep deliveries in 10-15 minutes. Zepto competes with Zomato’s Blinkit, Swiggy Instamart and Tata’s BigBasket in the market, which has quickly expanded beyond groceries. Currently, Blinkit leads the space with a 40-45% market share, analysts said.
The funding for Zepto comes at a time when players like Walmart’s Flipkart and Reliance’s JioMart are set to enter the space, intensifying competition. The funding also indicates a revival of late-stage deals in the startup space where flow of large investments have been tepid.
“We are getting this financing because we have executed quite well. We have been able to grow our sales and are quite close to overall ebitda break-even,” Palicha said. Ebitda refers to earnings before interest, taxes, depreciation, and amortisation. Zepto claimed that its gross merchandise value (or the value of goods sold on its platform) stood at $1 billion in FY24.
The startup is now looking to expand into about 10 cities with launches planned in Jaipur, Chandigarh, Ahmedabad and Coimbatore in about a couple of months. Besides, it will work on expanding selection of products on the platform and take its dark store count to 700 from 350 by March 2025.
“About 75% of our stores are generating profits. We will keep reinvesting the profits we are making from our matured stores back into the business,” said Palicha.
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